Social media isn’t for everyone, but if you want your business to stay ahead of the curve, it should be.
If your business has been a little slow to jump on the social media bandwagon, believing it is only for hipsters Instagraming their morning coffee, or parents sharing daily updates of their children on Facebook, then you could be missing out on the opportunity to reach millions, yes millions, of potential customers.
Last month a social media milestone was reached, as 1 billion people logged on to Facebook, in a single day. While this was one particular day, Facebook also reported that on average 968 million users login to Facebook every other day. That’s an extra 900-million-something potential customers you could be reaching with a daily Facebook post.
On Facebook, people tend to follow friends, family (albeit reluctantly), and brands that they love and trust. People don’t tend to view Facebook as a marketing tool and because of this, posts are less likely to be seen as advertising, and are more inclined to listen to the message.
Facebook is the social media king. However Instagram, twitter and LinkedIn aren’t far behind in the social media royal family. DMR states that Twitter sees roughly 100 million uses tweeting daily, Instagram has 75 million people logging in to share photos each day, and LinkedIn has two new members every second.
This consistent growth shows that social media is no longer considered a passing phase, it is here to stay and if you don’t get on board, you could lose out to those companies who have jumped on the social media bandwagon. According to Hubspot, 80% of marketers indicated that their social media efforts increased traffic, and more than 58% of marketers who have been using social media for one year or longer saw improved search engine rankings.
If you are concerned about not being tech-savvy enough, or have trouble remembering to take your vitamins daily let alone update your LinkedIn profile, there is no need to fear. Almost anyone under the age of 30 will be able to help you set up an account.
Tweeting, endorsing and liking will soon become part of your daily schedule and if you can dedicate as little as six hours a week to social media giants such as Facebook or twitter, you will be reaping the rewards in no time.