Now that we’re sure Facebook isn’t a ‘craze’ but in fact is here to stay, you’ll want to use it to successfully promote your business.
Many businesses think that just creating a Facebook page is enough. We’re here to tell you that it isn’t.
Here are the top 5 mistakes businesses are making on Facebook and how to avoid them.
Not having a Facebook Page – simple yet significant.
With more than half of the Australian population on Facebook, why wouldn’t you create yourself a page to help market your business. Make sure your business is registered as a ‘Page’ and not an ‘Individual’ though as it is the easiest and neatest way to engage with your clients.
Inconsistently posting – you’ll be forgotten quickly.
Posting every now and then isn’t enough. After 3 hours your Facebook post will reach its maximum exposure. With an attention span shorter than your average goldfish, humans move on pretty quick, so keep the content coming. Set a schedule if you need to. You can also schedule posts directly to Facebook. If you’re stuck for ideas, share something.
Talking about yourself too much – yawn-fest.
Don’t post what you are interested in, post what your target audience is interested in. Your social media posts should be divided in to a 30-60-10 breakdown. 30 percent talking about yourself, the work you do and how you’re better than everyone else. 60 percent shared content – reposting articles, images or videos that would appeal to your audience. 10 percent salesy posts – here is where you promote that 10% off sale or your buy two get one free deal.
Being non-responsive – it’s showcased to all of Facebook.
Logging on just to post isn’t enough. Your Facebook followers want to know you care about them. If they ask a question, answer it in record time. Facebook takes note of your replies, and the better your responsiveness level the more clients are inclined to engage.
Assuming a Facebook page will replace a website – it WON’T.
If Facebook shut down tomorrow (fingers crossed it doesn’t) then your Facebook followers are lost. You have no ownership over those loyal social media followers. A website however, has the capability to capture those who use the site and provide you with a detailed database.