Comments for o2media.com.au http://o2media.com.au/blog Thu, 10 Dec 2009 23:13:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Get loads of publicity for nix! by Karina Hogan http://o2media.com.au/blog/?p=10&cpage=1#comment-2 Karina Hogan Thu, 10 Dec 2009 23:13:26 +0000 http://o2media.com.au/blog/?p=10#comment-2 Thanks for this Karen. When considering going after what you want for your own business I always like to remember that the other person is always asking themselves the WHIFIM question. What's In It For Me So when approaching the newspaper remember the journalist too will be (sub consciously) asking themselves what's in it for them, by helping you. SO make it as easy as possible for them to help you. Good luck everyone. Thanks for this Karen. When considering going after what you want for your own business I always like to remember that the other person is always asking themselves the WHIFIM question.
What’s
In
It
For
Me

So when approaching the newspaper remember the journalist too will be (sub consciously) asking themselves what’s in it for them, by helping you. SO make it as easy as possible for them to help you.
Good luck everyone.

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